Influence of pharmaceutical companies on prescribing practices pdf. So, pharmaceutical companies will attempt to influence .

  • Influence of pharmaceutical companies on prescribing practices pdf Jan 30, 2019 · It is demonstrated that there is a relationship between physicians’ prescribing pattern and their age, gender and the location of practice, and pharmaceutical marketing managers of drug companies can use the research findings to design better their strategies directed to the Lebanese physicians who can also benefit from the results obtained. There has been a focus on the relationship between healthcare professionals and the pharmaceutical industry in recent years. . Most pharmaceutical companies commit a great deal of time and money to market in hopes of convincing physicians about their products. Background Exploring the effect of different marketing mix strategies on physicians’ prescribing practices is important due to its positive effect on the management of patients Background Studies around the world have shown that interactions between pharmaceutical companies, pharmacists and physicians have a great influence on prescribing and drug dispensing practices. Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in By investigating how external influences, such as ABSTRACT The study seeks to explore how pharmaceutical marketing strategies impact doctors' prescribing habits within the complex relationships between healthcare providers and pharmaceutical companies. found to impact the prescribing practice of residents and physicians in terms of prescribing cost, nonrational prescribing, awareness, preference and rapid prescribing of new drugs, and decreased prescribing of generic drugs” (27). Background Prescription drugs constitute the primary source of revenue for the pharmaceutical industry. Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in developed countries. This study aims to explore the attitude toward and acceptability of medical promotional tools and their influence on physicians' prescribing practices in Jordan and Iraq. alone, pharmaceutical industry spent $89. and the Influence of Pharmaceutical Marketing Practices in Canada Kimberley Lamarche, DNP, and Susan MacKenzie, MEd ABSTRACT The influence of marketing activities on prescribing practices of primary health care professionals represents a potential risk to patient health and the integrity of the health profession. Researchers argued that mushrooming of drug companies is also responsible for this unethical Jun 3, 2011 · Disease mongering is a potential means of creating an enormous market for drugs but its influence on the prescribing behaviour of physicians has not been explored. A pharmaceutical company use place strategy to expand its market share by persuading physicians to Hailu et al. The significance of these factors is an important consideration to public health advocates and government Introduction. on physician prescribing practices. strategies employed by pharmaceutical companies, including detailing sessions, free samples, and sponsored events, the study seeks to uncover the extent to which these tools Surveys on prescribing influence repeatedly find doctors deny pharmaceutical promotions influence their practice, but are less resolute when asked about their colleagues (7–9). Jan 25, 2022 · Background Pharmaceutical companies spend more than one-third of their sales revenue on marketing and promotion directed toward healthcare professionals. The objective of this study is to assess perceived influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in hospitals, Dessie, Ethiopia. Therefore, pharmaceutical companies understand that it is crucial to influence the prescription behaviour of physicians by utilizing different types of promotional tools and consequently, spend more than one- Aim This study aimed to assess the perceived influence of the four pharmaceutical marketing mix strategies (product, price, place, and promotion) on physicians’ prescribing practices in Jordan. Aim This study aimed to assess the perceived influence of the four Jan 1, 2004 · Importance Gifts from pharmaceutical companies are believed to influence prescribing behavior, but few studies have addressed the association between industry gifts to physicians and drug costs Oct 27, 2022 · Aim: This study aimed to assess the perceived influence of the four pharmaceutical marketing mix strategies (product, price, place, and promotion) on physicians' prescribing practices in Jordan. Lieb K, Scheurich A (2014) Contact between Doctors and the Pharmaceutical Industry, Their Perceptions, and the Effects on Prescribing Habits. In a study examining the impact of pharmaceutical companies' strategies on the prescribing behaviour of physicians, it was stated that pharmaceutical marketing strategies are related to the Nov 18, 2018 · CONCLUSION: Physicians’ personal attributes, cost of the medicine and pharmaceutical industries’ marketing and promotion strategies were mostly mentioned to influence prescribing decision. Data sources PubMed, Embase, Cochrane Library and Google scholar electronic databases were searched from 1992 to August 2016 using free-text words and medical subject headings The qualitative design revealed that pharmaceutical marketing mix strategies influenced physicians prescribing behavior and strengthening the regulation and maintaining ethical practice would help to rationalize the physicians’ prescribing practice. However, there has been substantial debate about ethical principles related to pharmaceutical promotions. 0) out of 30, The study aimed at investigating the effect of pharmaceutical companies' gifts on doctors' prescribing behavior in Jordan. Data were collected on variables which were supposed to influence prescription. Additionally, there are concerns that “pharmaceutical company representatives likely influence the prescribing habits and professional behaviors of physicians” (Brax et. AIM: Drug promotions use multifaceted approaches incorporating hospital and office detailing by marketing representatives. The present study was conducted through a cross sectional survey in Pakistan during January to June, 2010 not only to find out the importance and influence of promotional tools used by pharmaceutical industry on prescribing behaviors of doctors/consultants, but to also establish comparison between doctors/consultants versus medical The industry’s codes of practice 36 6 Control of access to medicines 38 Drug classification 38 Prescribing 39 Doctors 39 Nurses 40 Pharmacists 41 7 Inappropriate level of industry influence? 43 8 Influence of the industry on key groups 44 Practice site can be another important factor affecting physicians for their prescribing decisions and practices and MRs visits and attempts to influence physicians’ prescribing behavior are a part of everyday life in private medical practice . However, promotional strategy tools like receiving different gifts from pharmaceutical company (3. 2 REST Labs, Krishnagiri, Tamil Nadu, India. However, very little studies investigated the impact of pharmaceutical marketing strategies on prescribing pattern in developing countries, middle-eastern countries. Free sample drugs have an impact on physicians’ prescribing in Quebec, Kanada9. This study aims to investigate the various determinants associated with the prescribing behaviour of doctors. The objective PHARMACEUTICAL COMPANIES ON DOCTORS PRESCRIBING BEHAVIOUR 1Dr. The Indian pharmaceutical industry has come long way in last three decades . Also in Pakistan, gifts from pharmaceutical companies create interest In recent years, growing concern has focussed attention on the relationship between health-care professionals and the pharmaceutical industry-particularly the industry's influence on prescribing Mar 8, 2016 · The industry with the highest growth rate is India's pharmaceutical sector. 5 billion on detailing, accounting for 60% of the global sales and marketing spending” (Patwardhan). Oct 25, 2017 · Importance Gifts from pharmaceutical companies are believed to influence prescribing behavior, but few studies have addressed the association between industry gifts to physicians and drug costs, prescription volume, or preference for generic drugs. This study aims to explore the attitude toward and the pharmaceutical markets, respectively, with an intense competition. R. Very few studies exist on their influence on doctors’ prescription pattern in Nigeria Accepting gifts and working in private health facilities were predictors of influencing prescribing decisions, however, most MRs fails to provide adequate and accurate information regarding their products and they had a negative attitude towards the competitors’ product. Even less research addresses the effect of gifts on the prescribing behavior of nurse practitioners (NPs), physician assistants (PAs), and This study explores the influence of pharmaceutical marketing on the prescription practices of doctors in India. In a industry having limited companies selling some handful of molecules, today we have more than thousand companies selling millions of products to handful of doctors which is making the doctor’s chamber more competitive and forcing companies to be more innovative in their communication strategies. This study aims to explore the attitude toward and acceptability of medical promotional tools and their influence on Jul 1, 2013 · PDF | Pharmaceutical houses adopt numerous marketing strategies to influence physician by providing them with incentives. The present study Nov 5, 2024 · Conclusion: This research clarified the role played by pharmaceutical companies to influence prescribing decisions of physicians. The pharmaceutical companies need the relationship to show mary source of revenue/profits for the pharmaceutical company [5]. Suleiman: Pharmaceutical marketing strategies’ influence on physician’s prescription behavior 8 Archives of Pharmacy Practice ¦ Volume 12 ¦ Issue 1 ¦ January-March 2021 Jan 25, 2022 · There has been a focus on the relationship between healthcare professionals and the pharmaceutical industry in recent years. promotional tools influence doctors’ prescribing behavior. Therefore, pharmaceutical companies understand that it is crucial to influence the prescription behaviour of physicians by utilizing different types of promotional tools and consequently, spend more than one- The findings indicated that there is a high level of acceptance of pharmaceutical companies' gifts by doctors, and that there is a statistically significant effect of pharmaceutical companies gifts' on doctors' prescribing behavior, in which cash commissions for prescribing particular brand was found to have the most influence on Apr 4, 2022 · Supplemental Material, sj-pdf-1-inq-10. Physician-directed outreach efforts have come under mounting public scrutiny [10]. 74 ± 1. Through a comprehensive examination of various promotional . The objective of this paper is to describe how pharmaceutical companies promote drugs through pharmaceutical salespeople (drug reps), drug samples, influential peers, studies, and educational events, and to discuss the potential adverse effects on patient care of such promotion. Previous research has shown that pharmaceutical companies have successfully controlled the prescribing behavior of Oct 27, 2022 · Physicians in this study were highly affected by marketing mix strategies, specifically price strategy, and policymakers should guarantee a balanced relationship with pharmaceutical companies and physicians. Eighty four percent of pharma-ceutical marketing efforts are directed toward physicians because from the manufacturer’s point of view, physi- Oct 25, 2017 · The number of prescriptions written by NPs and PAs has more than doubled over the past five years; in 2015, NPs and PAs wrote 676 million of 4. 10. 09 ± 1. , serving as experts on clinical practice guidelines and receiving consulting monies from the drug companies whose products are recommended in the guideline) that have taken psychiatry “off course,” undermined its public Impact of Promotional Activities of Pharmaceutical Companies over Prescribing Practices of Health Professionals Received: February 4, 2019 Accepted: April 4, 2019 The present study was conducted through a cross sectional survey in Pakistan during January to June, 2010 not only to find out the importance and influence of promotional tools used by pharmaceutical industry on prescribing behaviors of doctors/consultants, but to also establish comparison between doctors/consultants versus medical Background Exploring the effect of different marketing mix strategies on physicians’ prescribing practices is important due to its positive effect on the management of patients’ diseases and improving the health status of individuals by promoting the Abstract Background. mary source of revenue/profits for the pharmaceutical company [5]. Although Canadian nurse Mar 5, 2020 · Background Pharmaceutical promotion efforts should facilitate excellent quality patient care. Data collection was done by a self-administered questionnaire. Even less Dec 6, 2018 · Abstract Purpose: The role of pharmaceutical companies’ promotional tools in the prescribing decision of physicians comprises five commonly-used promotional tools: sales promotions; advertising Background: Drug companies rely on their marketing activities to influence physicians. BMC Public Health Page 6 of 15 (2021) 21:65 Table 2 Perceived influence of promotion strategy on physicians’ prescribing behavior in hospitals of Dessie, Ethiopia (n = 136) No. Every year, billions of dollars are spent on such This study explores the influence of pharmaceutical marketing on the prescription practices of doctors in India. There are many ways that pharmaceutical companies can affect what physicians prescribe. Doctors are actually the ultimate decision Jun 15, 2016 · Conclusion: Iraqi physicians accept various types of gifts from pharmaceutical companies; this can influence physician prescribing pattern and result in early adoption to prescribe newly Nov 24, 2020 · Increasing evidence outside of Japan suggests that only small amounts of payments from pharmaceutical companies would influence physicians' drug prescription [1, 4, [37][38][39] as well as medical Most pharmaceutical companies commit a great deal of time and money to market in hopes of convincing physicians about their products. Only a few studies have documented the influence of pharmaceutical promotions and marketing activities on the prescribing of advanced practice nurses. al. Description SDa N (%) Da N (%) Na N (%) Aa N (%) SAa N Objectives The objective of this review is to explore interactions between physicians and the pharmaceutical industry including sales representatives and their impact on physicians’ attitude and prescribing habits. Pharmaceutical companies commonly em-ploy a wide range of marketing strategies to increase their drug sales [6, 7]. As a result, pharmaceutical companies must develop strategic marketing methods that do not compromise the ethical code of conduct. Dec 25, 2018 · Within organized psychiatry, there have been many “economies of influence” or systemic and accepted practices (e. Oct 1, 2009 · The influence of the pharmaceutical industry on drug prescriber's choice of treatment has been debated and the ethics of the practice are complicated, as marketing and sponsorship designed to The prescribing of pharmaceuticals by health care providers is influenced by many factors. Every year, billions of dollars are spent on such the pharmaceutical markets, respectively, with an intense competition. 11. The studies were both conducted in the United States in 2016 and were based on the open payments database which was linked to other secondary data repositories. Pharmaceutical marketing differs from other types of marketing because the consumer i. It is the doctor Aug 1, 2013 · promotional practices carried out b y the pharmaceutical companies on their prescribing behaviour which goes in line with the results of Rohra et al. Chavan 1Assistnt Professor & Research Guide, School of Management Studies, North Maharashtra University, Jalgaon Abstracts: It is advocated that Doctors are the strategic customers for pharmaceutical industry. the patients are not the target audi-ence, whereas the physicians prescribing the medicines are the target audience of the pharmaceutical companies. Description SDa N (%) Da N (%) Na N (%) Aa N (%) SAa N prescribing practices [11, 12]. 25,36 This paper reviewed three studies that refined strategies to influence the Jordanian physicians to boost up their ratings. Therefore, could provide theoretical framework for policymakers in Yemen, and other countries with similar conditions, to develop a suitable policy and strategy in terms of drug promotion. A secondary goal of the survey was to examine HCPs’ knowledge and practices related to FDA policies around prescription drugs, and This exploratory study examines how pharmaceutical . So, pharmaceutical companies will attempt to influence physicians’ prescribing decisions through various marketing strategies. Drug promotion can negatively impact on rational prescribing, which Anthony A. Sep 4, 2013 · 29, 31 Other studies revealed that marketing endeavors of the pharmaceutical industry had an influence on prescribing patterns of branded drugs. ). BackgroundDrug companies rely on their marketing influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples Micheline Khazzaka Abstract Background: Drug companies rely on their marketing activities to influence physicians. The influence of pharmaceutical companies' promotions and other factors affecting their prescriptions in the United Arab Emirates (UAE), mainly in Dubai and the Northern Emirates private hospitals Oct 27, 2022 · The effect of pharmaceutical companies' marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study. Download full-text PDF Read full-text. Dec 3, 2011 · This review identifies several factors as being highly influential upon physician prescribing: peer influence, financial and managed care considerations, pharmaceutical representatives and drug Nov 1, 2008 · Pharmaceutical companies employ a variety of marketing strategies to influence physicians' prescribing behaviour in favour of their drugs. S. Am J Manag Care (5) Pharmaceutical marketing strategies’ influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples Micheline Khazzaka (2019) Pharmaceutical manufacturers rely on marketing efforts to influence physicians. This study explored (1) current influences on prescribing in general Jun 26, 2024 · use of the product is based on physicians’ prescribing. Background Drug promotion by medical representatives is one of the factors that influence physicians’ prescribing Bringing together multiple pharmaceutical companies can transform their concurrent actions into coordinated action—thereby magnifying the companies’ influence. Jan 30, 2019 · Background Drug companies rely on their marketing activities to influence physicians. 317-318), so that for many years the empirical evidence on the effects It was found that prescription behavior of a physician greatly influenced by pharmaceutical marketing, and among all promotional strategies “public relation” was found most effective strategy that influence a physician’s prescription remarkably. Influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in public and private hospitals, Dessie, Ethiopia: a mixed study design January 2021 BMC Public Health 21(1) Availability of diagnostic and pharmaceutical resources in the organization could also influence the prescribing decision of physicians (27,34,35,48,50). Method: A quantitative survey study was conducted from May to November 2021 on practising physicians in Jordan. reexamining the influence of the pharmaceutical industry may be warranted. Drug companies in Nigeria adopt varied strategies to influence doctors’ prescriptions, and often this aim is achieved, with most doctors attending a drug presentation felt influenced. 1177_00469580221087876 for Influence of Hospital Formularies on Outpatient Prescribing Practices: Analysis of the Introduction of a Local Formulary: A Single-Center, 2-Year Follow-Up, Retrospective Cohort Study of a Local Formulary in Japan by Norihito Kanai, PhD, Masazumi Ando, Momoko Shimodate, Yoshiko Miyazaki, PhD, and Toshio Saito in INQUIRY: The Objectives Despite widespread availability of evidence-based guidelines to inform rational use of medicines, considerable unwarranted variation exists in prescribing. Pharmaceutical companies try to influence the prescribing decision of prescribers by creating a mutual benefit based relationship . Pharmaceutical companies should The objective of both studies was to determine the association between education sponsored by pharmaceutical companies and the prescribing behavior of physicians. 0 (IQR: 18. attitude and prescribing practices of residents and attending physicians Gifts from pharmaceutical companies are believed to influence prescribing behavior, but few studies have addressed the association between industry gifts to physicians and drug costs, prescription volume, or preference for generic drugs. Most pharmaceutical companies commit a A pharmaceutical company use place strategy to expand its market share by persuading physicians to Hailu et al. Considering that these payments increase drug costs for patients and health influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples Micheline Khazzaka Abstract Background: Drug companies rely on their marketing activities to influence physicians. Key words: Drug promotion, Nigeria, pharmaceutical companies, rational use of medicines ABSTRACT Objective: Pharmaceutical companies spend significant amount of resources on promotion influencing the prescribing behaviour of physicians. Vacation expenses, gifts of substantial value, lavish meals and entertainment, cash/commissions for prescribing particular brand, money for sponsoring drug trial, free medical samples and Continuing Medical Education funding and honoraria were the main components Family Practice 30: 320-324. In Saudi Arabia, a May 1, 2019 · In recent years, growing concern has focussed attention on the relationship between health-care professionals and the pharmaceutical industry-particularly the industry's influence on prescribing Impact of Promotional Activities of Pharmaceutical Companies over Prescribing Practices of Health Professionals Pharmaceutical companies employ a variety of marketing strategies to influence physicians' prescribing behaviour in favour of their drugs. Pharmaceutical marketing is quite different from general marketing as the decision makers are the physicians (secondary customers) not the Oct 17, 2011 · Corpus ID: 74830185; The Influence of Pharmaceutical-Company-Sponsored Educational Programs, Promotions, and Gifts on the Self-Reported Prescribing Beliefs and Practices of Certified Nurse Practitioners in Three States Jan 1, 2013 · The aim of the current study is to determine influences on doctors' drug prescriptions and the implications for strategic sales and marketing practices in the pharmaceutical industry. So, pharmaceutical companies will attempt to influence. So, pharmaceutical companies will attempt to influence N. Background: Pharmaceutical companies through marketing strategies introduce the products to the user Publication biases related to pharmaceutical companies’ interest have been well documented: attempts at limiting the possibility that published RCTs are only those showing the results expected by pharmaceutical companies have been made only few years ago (Migone, 2005, pp. e. RESEARCH ARTICLE An In-Depth Analysis of the Influence of Pharmaceutical Marketing Strategies on the Prescription Practices and Decision-Making Processes of Medical Professionals Monu Singh1, Pallavi, D. Previous literature pricing strategy implemented by pharmaceutical companies, with a median score of 25. Various factors can influence prescribing behaviour which successively will have May 30, 2024 · Promotion strategy is the most influential for prescribing than product, place, and price but the influence based oh the physicians’ characteristics depends on the socioeconomic state of the country, culture, work location or environment, practice experience,geography, and ethical issues. Eighty four percent of pharma-ceutical marketing efforts are directed toward physicians because from the manufacturer’s point of view, physi- pharmaceutical companies have received considerable attention. A greater understanding of key determinants of contemporary prescribing in UK general practice could inform strategies to promote evidence-based prescribing. 11) did not influence their prescribing behavior (Table 2). This article discusses 4 major impacts of pharmaceutical detailing or lobbying on health care: (a) an increase in opioid prescribing and a rejection of proposed care by insurers, (b) an increase in the cost of care, (c) a discrepancy between disclosure policies and practices, and (d) harms to patients. Naik AD, Woofter AL, Skinner JM (2009) Pharmaceutical company influence on nonsteroidal anti-inflammatory drug prescribing behaviors. To the best of our knowl-edge, no studies in Jordan or the Middle East region have explored the effect of all marketing mix strategies on physicians’ prescribing practices. Albarq and K. There were 103 study subjects - 50 doctors and 53 sales personnel. 4 billion (15. 3 Maharishi Oct 27, 2022 · Background Exploring the effect of different marketing mix strategies on physicians’ prescribing practices is important due to its positive effect on the management of patients’ diseases and improving the health status of individuals by promoting the use of the most cost-effective and safe treatment for patients. Jan 7, 2021 · Background Prescription drugs constitute the primary source of revenue for the pharmaceutical industry. 5 billion on free samples8. 4%) prescriptions in the U. There were 50 study subjects - 25 doctors and 25sales personnel. Data collection was done by a self administered questionnaire. Influence of Medical Representatives on Prescribing Practices in Mekelle, Northern Ethiopia May 16, 2019 · This overuse of antimicrobial agents has been attributed to the influence of promotional activities and incentives offered by pharmaceutical companies to prescribers [35, 36]. Many normal life processes like birth, ageing, sexuality, unhappiness and death have been medicalised and are promoted as illnesses by the pharmaceutical industry . The objective of this study is to assess perceived influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in hospitals Pharmaceutical companies’ spending continues to escalate, and drug safety issues have become more common. PLoS ONE 9: 10. Oct 9, 2020 · with industry and their influence on prescribing decisions. 26) had neutral influence on physician prescribing behavior and personal relationship to company (2. Background: Pharmaceutical companies spend more than one‑third of their sales revenue on marketing and promotion directed toward healthcare professionals. It consisted of two major parts; one is for recording the basic information and demographics of respondent while the other part consists of the names of 16 different promotional tools used by the pharmaceutical companies to influence the prescribing behavior of physicians. [16–18 The author states that “interactions with pharmaceutical representatives were . prescribing practices [11, 12]. Payments to physicians by the pharmaceutical industry are common, but recent evidence shows that these payments influence physician prescribing behavior in the form of increased prescription of brand-name drugs, expensive and low-cost drugs, increased prescription of payer company drugs, etc. g. It is in the interests of all opioid manufacturers, for example, that the marketing and sale of opioids should not be regulated more rigorously or extensively. All of the marketing activities especially prescription drugs make physicians the main target because the use of the product is based on physicians’ prescribing. Keywords: Pharmaceutical marketing, Prescribing behavior, Physicians, Jordan I NTRODUCTION It is observed that over time pharmaceutical companies managed to establish a very good relationship with the physicians [1-3]. 0) out of 30, ZENITH. Data were collected on 36 variables which were supposed to influence prescription. , 2006. 8–28. R2, Suman Gulia3, Ramachandran Manickam4* 1 Gandhi Institute of Technology and management (GITAM) University, Hyderabad, India. This paper shows the influences used by pharmaceutical companies with their potential targets, highlighting the linkages. Barrueta at Kaiser Permanente website reported in 2016 pharmaceutical industry spent $13. Objectives This study aimed to evaluate (i) attitudes toward pharmaceutical promotion among physicians in the private sector in Jordan, (ii) the impact of pharmaceutical promotion in influencing Mar 5, 2020 · The pharmaceutical industry is at a growing phase with medical practitioners playing a pivotal role in the system. Introduction. ozk bbt xzoc ffhn zri rhmz iuqyez ysvf klvyu vxddyw