Reforge product marketing.

• Reforge product marketing Created by Kiran Akkineni and Stephanie Kwok. Product Marketing Manager Candidate Assessment. Head of Product Marketing & Communications at Watershed. Marketing leaders may not be the price setters at a tech company or a company with digital, self-service products. This program is best for product/marketing/data team leads (or soon to be team leads). . With its flexible schedule, Reforge is designed to allow students to upskill while they continue to work their current job. But strong ones actively participate in pricing conversations. Part of a larger take-home assignment for a PMM role, I was tasked with creating a seasonal campaign for the Dogtastic app during its peak season. First, we covered brand marketing, the domain that is responsible for circulating a company or product's brand to customers and users. At Reforge, we’re dedicated to making it easier for professionals to navigate the messy middle of their careers. In the previous lesson, we took an in-depth look at the go-to-market planning phase, moving step by step through how to take your product to market and successfully get it into the hands of your target audience. In the last lesson, we saw how not investing in market analysis can lead to poor product marketing decisions. Build influence and demonstrate impact by learning how to repeatedly deliver great products to the market successfully. Meet the Creators Marketing Strategy. In 2021, we learned hard-earned wisdom from expert EIRs, OIRs, and partners more than ever A product story is a narrative that communicates a product's essence, value, and impact through user experiences and emotions, highlighting the problems it solves and the benefits it provides. Using hypothesis, testing, and research, I presented this as part of the interview process. Director of Growth Marketing at Momentive (formerly SurveyMonkey) where she oversaw acquisition, conversion, engagement, and retention. Brand Marketing. Learn to drive compounding growth for your organization by defining and executing strategies across the domains of product, growth, and brand marketing. At the beginning of the go-to-market planning phase, it was important for us to envision the upcoming launch of our product. Reforge membership gives you access to vetted product, growth, and marketing expertise. design's psychology course, CXL, Demand Curve, Copyhackers, Common Thread Collective for FB ads, 90DaySEO, Foxwell, Chase Dimond for Email, Social Savannah Tiktok, Ahrefs and Moz courses for SEO, the super basic Hubspot and Google courses, Interface Design from Shiftnudge, Programmatic SEO from Preetam In this post, we are going to highlight content from Reforge’s Product Marketing Program, built by Mary Sheehan and Meghan Keaney Anderson, to explain two key things: 4 Parts of a Product Positioning Statement; Common Product Positioning Mistakes; Let’s start by jumping into the four parts of a product positioning statement. But still Sep 27, 2024 · Many startup teams fail to bring in product marketers with the right skill sets at the right time, and end up paying for it with failed product launches. Access this full lesson with a membership Get unlimited access to guides, live and on-demand courses and more with one of our membership options. As Martina shares, “Product marketing should have a seat at the table and contribute insights that influence pricing. Influence the product roadmap and launch successful campaigns with our product marketing toolkit. The concept of validating product ideas against these 6 dimensions came from my participation in a Reforge Growth Series cohort. To understand what our customers, and our prospective customers, value most, we first need to know who they are. Fareed Mosavat. Budget allocation refers to distributing your product marketing budget among the year’s product launches and other go-to-market (GTM) initiatives. Marketing owns acquisition. Sep 5, 2024 · Reforge can help users achieve product-market fit by offering insights and strategies to better understand customer demands and refine product features, facilitating faster iterations based on feedback to secure a robust product-market fit and drive long-term profitability. On-demand courses provide expert-created content, real-world case studies, study materials, and the flexibility to learn at your own pace. Sep 27, 2024 · A product brief is a concise document outlining the vision, objectives, target audience, and key features of a product, serving as a guide for development teams. While marketing has evolved definitionally, the traditional marketing levers are still foundationally key to the success of a product. It is common for companies to structure teams by layers of the funnel. We use cookies to personalize and deliver appropriate content. It made so much sense to me that I put it into a spreadsheet with different tabs for different product ideas so that the team could visualize, access, and think through our ideas and compare the viability of our different products/offers. Even the best product in the world can’t drive user value if it doesn’t reach the target audience and convert them into customers. This led him to search for new ways that marketing and product could collaborate, which resulted in the creation of a product marketing plan for feature releases. Define and execute intersecting strategies across brand marketing, product marketing, and growth marketing. In Stephanie’s opinion, brand marketing, product, growth, engineering, etc. Reforge can enhance the creation and use of product briefs with tools and frameworks that ensure clear communication of the product's purpose, unique value proposition, and requirements. For example, product marketing leaders need to make tough calls on how to allocate resources across different product or feature launches. If you took Marketing Strategy between Fall 2020 and Fall 2021, we recommend that you enroll in a different program because the program content will be similar to what you completed already. Most recently, he was the VP of Growth @ HubSpot. Featured Blog Posts AI Native Product Teams: How They Will Think, Work, and Build Differently. Use this framework to determine great value propositions that are relevant, impactful, and differentiated. The most effective online marketing courses. Reforge Marketing Lead Chris Eberhardt saw that some of Reforge’s new features had low adoption upon release. Mar 12, 2025 · Product Marketing (Reforge) The Product Marketing course by Reforge . Product Marketing Plan for Reforge Feature Releases. Sep 3, 2023 · In this article, I'll share my key learnings from the course, including frameworks for assessing market saturation, prioritizing growth initiatives, communicating vision, and designing insightful roadmaps. As we saw with the viral Spotify Wrapped feature that made users feel like movie stars, unlocking a strong value proposition using deep insights about customers can be the Our Product Management Foundations program is ideal for early career Product Managers or anyone looking to make a switch to a Product role. Deliver strong marketing results & position yourself for success with Reforge's Marketing Leadership program. At the beginning of this module, we introduced the four phases of product marketing: market analysis, merchandising, go-to-market planning, and post-launch. This program is designed for experienced marketers and marketing leaders seeking frameworks and tools in the domains of product, growth, and brand marketing. As part of our process, we’d like to gain an understanding of how you’d approach some real-world scenarios to evaluate your storytelling and product marketing skills. The presentation got very positive feedback, which led to a job offer that I accepted. Dec 26, 2023 · Reforge’s learning experience. In Marketing Strategy by Reforge, you’ll discover how to inform your brand strategy and distribution, bring your products to market, and explore the key functions of growth marketing that can improve acquisition, retention, and monetization. The Reforge Growth Series focuses on actionable/applicable frameworks to help you construct a cohesive strategy and system around growth for your product. Nov 6, 2022 · I’ve taken a little too many marketing and product courses: altMBA by Seth Godin, growth. Skills you’ll learn: Positioning & messaging, Pricing & packaging, Go-to-market strategy. In the previous section, we laid out the four phases of product marketing and demonstrated the powerful value created when product marketing’s function is fully utilized. It draws in prospective customers who may be less familiar with your product by encapsulating a clear company story, brand identity, and narrative positioning that customers can relate or aspire to. Marketing Strategy Drive compounding growth for your organization by learning to define and execute strategies across the marketing domains of brand, product, and growth marketing. It is designed for on-demand learning, allowing students to progress at their own pace. Great product marketing decisions begin with a robust understanding of the market, especially the target audience. Sep 5, 2024 · What is product marketing? Product marketing, at its core, is the work of delivering products to market in a way that brings value to the user. Now let’s take a look at the second, pricing. Now that we have the details of the product finalized, it’s finally time to get into the core of product marketing’s endeavors: go-to-market planning. Read More ↗ The Feedback Fragmentation Tax: How Product Teams Lose Touch (And How To Fix It) By Brian Balfour. Reforge membership gives you access to vetted product, growth, and marketing expertise Reforge membership gives you access to vetted product, growth, and marketing expertise. This course provides advanced training in product marketing, focusing on strategies for creating impactful messaging and executing an effective go-to-market strategy. Her career spans nonprofits, startups and global publicly traded companies. Reforge Course outcomes. Transform your marketing team with the Marketing Competency Matrix, co-created by Kiran Akkineni and Stephanie Kwok. 2. Prior to HubSpot, he was an EIR @ Trinity Ventures and founder of Boundless Learning (acq by Valore) and Viximo (acq by Tapjoy). As part of a take-home assignment for a PMM interview, this 90 day plan was designed for a mobile app for gig drivers. But first - is the course worth the investment? In my opinion, absolutely. Brittany Bingham is the Interim CMO at Clockwise. If they devote equal resources to all products and features, they risk over-investing in product launches that won’t drive big business impact, or under-investing in product launches that do. It also turned chores from "wasted time" into something really useful and enjoyable. Product owns retention. Product Marketing. We discussed how taking this full-lifecycle approach enables product marketing teams to influence the roadmap and drive business outcomes, such as product adoption, engagement, and revenue. By clicking "Accept" you agree to our terms. This is funny since Reforge has been built by gurus of product management. Understand the key competencies required across product marketing, brand marketing, and growth marketing domains, empowering you to hire strategically and develop talent effectively. Although short, it was by far the best course… In this marketing program, we're looking at three different marketing domains and how they come together to form a successful multi-domain marketing strategy. Loved my time as an EIR and program creator at Reforge. I created this presentation while interviewing at Canva for the role of Senior Product Marketing for their Print Business Unit. Bonus 2: what I'd do if I were PM at Reforge. , need to be fully aligned and properly empowered if a company is going to succeed. By Brian Balfour. ” Access this full lesson with a membership Get unlimited access to guides, live and on-demand courses and more with one of our membership options. Read More ↗ Stay Up to Date with Reforge This approach allowed me to make Reforge programs an intrinsic part of my life this past year and progress almost effortlessly. Director, Growth (PLG/PLS, Demand Generation) @ PredictHQ Product Manager Take-home Exercise at Showmax Download your Product Marketing Metrics template here. I used my knowledge of mobile app product marketing as well as research into their particular market vertical. Funnels Create Functional Silos. Live sessions are run by an EIR, executive in residence, acting as a moderator. The Reforge Blog Where top product and growth leaders challenge the status quo. It was Reforge’s marketing courses allow you to unlock step-change growth in your career in less than six weeks. Products; Fareed is an executive leader at Reforge and was formerly a I found out that the product team was struggling with adoption, and I saw an opportunity for the marketing team to be able to help out with that. Reforge Pricing Pick the products that are right for your product team. Sep 27, 2024 · The launch plan included diverse marketing activities and a detailed analysis of conversion targets, leading to a successful alignment with the set goals of 5,000 new and existing users. Skills you’ll learn: Product launches, Growth marketing, Brand strategy. Previously, Brittany worked as VP of Marketing at Guru, VP of Marketing & Growth at RaiseMe, and as Sr. Accelerate your career. They are interlinked. Take-home assignment for product marketing manager role at Solarwinds Shelly Eisen-Livneh Sr. Product, channels, and monetization need to be thought about together. Because product marketing is a relatively new role, a majority of technology companies don't know what product marketing is or how it's different from marketing, growth marketing, digital In the Reforge Product Strategy course, Fareed and Casey talk about the 5 types of product work: Product Market Fit - Going from zero to one on initial product market fit; Feature Work - Creating and capturing value by extending a product's functionality and market into incremental and adjacent areas. Step 3: Uncover Where You Can Make the Biggest Impact. 32 lessons Brian Balfour. Reforge is a subscription-based, product and growth training provider offering online courses in product management, growth leadership, product marketing, and more. Brian is the Founder and CEO of Reforge. But the funnel framework leads a lot of teams to treat these as silo'd layers. Reforge can enhance the crafting of product stories with strategies and insights that focus on emotional engagement and user benefits. Get access to real work used the best companies in tech and take in-depth courses crafted by experienced executives. We’re looking for you to put together a response to the prompt below (in slides format). Many product marketers approach this challenge by distributing funds equally across all initiatives of similar priority or defaulting to what’s worked for past launches, but this ignores critical Reforge’s product management courses allow you to unlock step-change growth in your career in less than six weeks. Sales (if B2B Strong product marketing organizations give customers context for the price so that they understand the product’s value and make buying decisions. 32 lessons Jun 20, 2019 · A couple of weeks ago, I finalized the “Retention+Engagement” track of the Reforge Program. After digging into the company’s goals and culture with leadership, and assessing where the product is in its growth cycle, my next step is to define a hypothesis on where I can make the biggest impact against the goal of ensuring customer adoption. Define use cases and retention metrics, analyze retention, and scope habit-building strategies. Fareed is an executive leader at Reforge and was formerly a Director of Product at Slack, focused on growth in the freemium, self-service business. ” Currently working with founders and leadership teams of consumer software companies on growth marketing, product marketing, and distribution strategies to drive growth as well as organizational structure and development. Online courses taught by tech experts Reforge courses provide the product, growth, and AI expertise you need to unlock step-change growth in your career. Meghan Keaney Anderson is a marketing executive with twenty years of experience at the intersection of digital marketing, brand development, creative leadership, and product marketing. Whether you work in product, growth, engineering, or marketing, we’re here to help you with tools and frameworks that you can use today. Learn how to stand up and develop a growth marketing strategy to achieve next-level outcomes for your business. While we were grappling with these questions, the Reforge Product Marketing program came out, and they had a framework for creating a tiered system for marketing different feature launches. Course outcomes Discover how to market inside out to: 1. Brand marketing shares the story of why your organization exists with meaningful, emotional connection points. EIRs have extensive experience in Product Management themselves and each week they host a different guest speaker, either the person that created the course or someone else that had worked on solving this problem in their career in the past. Learn the foundations of growth: Retention and Engagement. Build influence and demonstrate impact by learning how to repeatedly deliver great products to the market successfully. For more details on how to create your own GTM launch plan, you can review this guide from Reforge's Product Marketing course. kffcyn itndf rxrfdt ygqxgmp skynxqg mruhm nrbcvu owxire kia jkmig isyhps opoza wqzk rjwg use