Product marketing alliance core The course is well structured, very comprehensive and has a good mix of theory and practice. We would like to show you a description here but the site won’t allow us. B2C Certified: Core is the only product marketing curriculum dedicated to helping PMMs master their craft in the B2C space. Each session covering 2-3 modules, plus Q&As, exams, and coursework. Known in Product Marketing circles for his depth and breadth of experience, as well as being a trained MBA-level Marketer, Harvey is a long-standing PMA Ambassador, Mentor, and currently hosts the weekly online Q&A sessions for students of the On-Demand version of Product Marketing Certified Core Foundation course. Jun 16, 2020 · Get Certified with Product Marketing: Core [Live + Online] an accredited interactive product marketing course from Product Marketing Alliance. A quick overview on my background: 10+ years in consumer marketing spread across partner B2B2C marketing, retention marketing, sales enablement and have been trying to break into a true PMM role. Q: Will I be able to apply for jobs through PMM Hired? Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Crack the code to captivating developer audiences with powerful marketing. And here's ours. Within each, you’ll find mock interviews, interview questions, videos, articles, and more. 😉. Sales enablement certified: Core. Aug 7, 2023 · To help you with things like battle cards, sales scripts, and sales one-pagers, we’ve put together a bank of editable templates and frameworks to make your life much easier, for PMA members and PMMs who’ve either enrolled in our Product Marketing: Core [On Demand] course, or Product Marketing: Core [Live + Online] accreditation. And it did just that. 无论您是刚开始没多久，还是一个资深的产品营销经理；B2B或者是B2C背景，在实体经济企业或者是SaaS公司，在学习完整个课程之后，您都会拥有所需要的知识和工具，为公司保留以及拓展更多的新客户。 From research to optimization, Product Marketing Core explores (cliche alert!) the A to Z of product marketing, and with PMMC in your pocket, you’ll have a richer understanding of the what, why, and how of every product marketing principle. 🧠 Master the B2C product lifecycle: Gain a deep understanding of the end-to-end process and learn to think strategically at every stage of the customer lifecycle. - Elisa Lippincott, Director of Product Marketing at FireMon “Thanks to the Product Marketing Core Certification I have been able to get a comprehensive learning of all that is product marketing. The Product Marketing Core Certification by the Product Marketing Alliance (PMA) is a foundational program designed for professionals aiming to excel in product marketing. Product marketing is the driving force behind getting products to market and keeping them there. Unlock insider knowledge to drive growth and master every stage of the customer lifecycle, from conception to launch and beyond. Get this certification plus 25 others with Pro+ membership As well as having the seal of approval from orgs like HubSpot, Facebook, TikTok, Salesforce, Sky, and more, Product Marketing Certified: Core is recognized by the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD) Fast-track your career as a PMM and develop the strategic skills that set leaders apart. It’s a great way to boost your confidence, skillset, and career prospects. Sep 2, 2020 · Then take it to the next level and get certified with Product Marketing Core; aka, the new standard of product marketing. And it did And Carol Carpenter, the VP of product marketing at Google Cloud, succinctly describes the role and value of product marketing as to express the distinct value of our solutions to customers, expression of value. In interviews for PMM roles, I've been stumped more than once on specific PMM questions due to lack of hands on experience. Daniel Kuperman is a Product Marketing leader at Atlassian where he works with the ITSM solutions team. Mar 3, 2021 · Understand the A-Z of product marketing Product Marketing Certified: Core. Technical product marketing versus traditional product marketing (3:45) GTM strategy for startups (3:19) Go-to-Market process (9:46) Recognized as one of the most Influential Product Marketers by the Product Marketing Alliance and a top Product Marketing Mentor by Sharebird, her expertise is widely acknowledged. Learn how – from a seasoned pro with 20+ years of experience – to hone core skills, tackle fundamental areas of leadership, and take your product marketing mastery to new and exciting heights A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. And it did 👩🏼🏫 11 核心模块 📙 68 章节 87 考试问题 ⏰ 10+ 小时 📝 额外课程作业. Product Marketing Core: Part-time delivers the same curriculum as the OnDemand option - with a twist. With this product marketing certification, you’ll grasp the what, why, and how of every aspect of product marketing – and that’s a promise. This comprehensive, self-paced certification provides you with the knowledge, tools, and resources needed to successfully launch products, and attract and retain customers throughout every lifecycle stage. Product Marketing Certified: Core journeys through the A-Z of your role with prominent product marketing experts, supplemented with actionable templates so you can start driving $$$ from the get-go. Product Marketing Certified - Core Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and By Product Marketing Alliance; $500. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Currently serving as a Non-Executive Director/Board Member at Mobilus Labs, Susan brings a wealth of experience and strategic acumen to her role, shaping the company We’ve covered each of the core titles: Associate Product Marketing Manager, Product Marketing Manager, Senior Product Marketing Manager, Director of Product Marketing and VP of Product Marketing. Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT. A mentor and Expert in Residence, Div is recognized as one of the top 100 Product Marketing Influencers by the Product Marketing Alliance. Product Marketing Alliance was founded in February 2019 with a mission of uniting product Product Marketing Certified: Core Learn the A-Z of product marketing at your own pace, live & online and now in-person with our experts in residence. That said, between two identical candidates, certifications can help. On the other hand, Product Marketing Certified Leadership focuses exclusively on how to develop and refine your leadership skills. A good product marketer helps drive this narrative through content creation, digital campaigns, sales enablement, and launches. Recognize the importance of messaging and communication in product marketing. This certification covers the A-Z of product marketing, including market research, positioning, messaging, go-to-market strategies, sales enablement, and launches. Apr 17, 2024 · Product Marketing Core: Part-time. Learn how – from a seasoned pro with 20+ years of experience – to hone core skills, tackle fundamental areas of leadership, and take your product marketing mastery to new and exciting heights. With Product Marketing Certified: Core, your team will get on the same page with the knowledge, tactics, and tools to propel your company's revenue - with teachings from prominent PMM experts at orgs like LinkedIn, IBM, and Adobe. Product Marketing Certified: Core Welcome [60 mins] Technical product marketing versus traditional product marketing (3:45) GTM strategy for startups (3:19) With this investment, you'll have a blueprint for becoming a first-rate sales enablement expert, essential for thriving in a long-term product marketing career. Technical product marketing versus traditional product marketing (3:45) GTM strategy for startups (3:19) Go-to-Market process (9:46) Welcome to Product Marketing Core Research. Product Marketing Core: live & online | 1 day. " Holly Watson, Senior Product Marketing Manager at Amazon Web Services. From research to optimization, Product Marketing Certified: Core explores the fundamentals of the PMM craft and with PMMC in your pocket, you’ll have a richer understanding of the what, why, and how of every product marketing principle. Since then, we've gathered more than 40,000 enthusiasts from the USA to Russia, Greece to Germany, England to Australia. At the time (during the covid pandemic), I could complete the course online, in my own time. By completing Product Marketing Certified: Core, you gain a strong grasp of product marketing, get access to practical templates, and join a community of industry pros. Product marketing is the process of bringing a product to market and overseeing its overall success. Daniel has over 15 years of experience with fast-growing B2B organizations, including Axcient, MindTickle, and Snowflake, where he built teams, owned go-to-market planning and execution, and helped businesses scale, transform, and create new market categories. 5 hours every week, for four weeks. Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career. From research to optimization, Product Marketing Core explores (cliche alert!) the A to Z of product marketing, and with PMMC in your pocket, you’ll have a richer understanding of the what, why, and how of every product marketing principle. This includes 13+ hours of OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning. Overview; B2B vs B2C customer research; Qualitative vs quantitive research; Win-loss interviews; Customer feedback Aug 29, 2023 · “Product marketing is about telling stories that connect the technical value of a product or service to the desire to use it. Jun 24, 2021 · The Product Marketing Core curriculum focuses on a range of product marketing topics, including pricing, personas, market segmentation, etc. This framework helps you navigate all those concepts through five fundamental stages. Not only is the actual certification program rigorous and engaging, but the supporting materials, templates, videos, and other indus A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. Learn the A to Z of product marketing and take your career to the next level with our fully self-paced product marketing certification. "I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. Build confidence and credibility with Product Marketing Certified: Core. Apr 18, 2025 · The Product Marketing Alliance Core Class was an incredible learning experience! The Product Marketing Alliance Core Class was an incredible learning experience. The PMA team is always digging deeper for new ways to deliver the best, and nothing but the best for product marketers. There are two options: Meeting virtually for 5 hours each week for 2 weeks, or 2. With this product marketing certification, you’ll grasp the what, why, and how of every aspect of product marketing – and that’s a promise. See full list on productmarketingalliance. Dive into the most comprehensive PMM course covering the A to Z from pricing to positioning, sales enablement to OKRs, with practical insights and real-life stories. Propel your product and career to the next level with our fully self-paced certification program. Product marketing certified: Core teams. Apr 22, 2025 · Trusted by the world's largest brands, Product Marketing Certified: Core is the gold standard, recognized by CIM and CPD. Product Marketing CORE is a good introduction and foundation - but it's the beginning of your learning not the end. I gained a deep understanding of the foundational principles of product marketing, and the content was not only highly informative but also practical and easy to digest. Alignment is everything in business, especially product marketing. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. 🛠️ Unlock proven PMM frameworks: Get battle-tested tools and knowledge to boost customer acquisition, nurture loyalty, and optimize performance for growth. May 2, 2025 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. She's the creator of our flagship course, Product Marketing Certified: Core, which is taken and trusted by 10,000+ PMMs globally, and oversees The Alliance's entire suite of education offerings. Empathy. Fast-track your career as a PMM and develop the strategic skills that set leaders apart. com Everything you need to up your game and make an impact in customer marketing. The delivery method is quite fresh and agile. There was no start date and it was perfect to keep me occupied Here’s why PMMC comes highly recommended by our alumni. Product Marketing Core Framework. From pricing, market research, and OKRs to personas, positioning, and go-to-market, Product Marketing Core has it all. Product Marketing Alliance Help Center Jul 17, 2024 · Product marketing, on the other hand, focuses on marketing to customers, driving demand and adoption, all with the goal of creating happy, successful customers. Product marketers are focused on understanding and marketing to customers. Get certified in a single day with our live, online, fast-track program. From research to optimization, sales enablement to Go-to-Market, customer marketing to product-led growth - and more… Our Core certifications cover every nook and cranny of the product marketing role, leaving you with a richer understanding not just of the what and why, but crucially, how to apply your newfound knowledge. And that’s a promise. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. In this short course, you’ll explore the essentials of product marketing, understand how it stands apart from product management, and learn why clear messaging and communication are crucial to its effectiveness. Looking for feedback on the Product Marketing Alliance Certification: Core and if this is a great way to transition to Product Marketing Manager… Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers. Let’s elevate product marketing together. Certifications will almost never be the thing that gets you the job - proven experience will. Fancy leaving a review? Propel your product and career to the next level with our fully self-paced certification program. And it did Bryony's the Chief Marketing Officer at The Alliance, and has been around since day one creating and shaping the Product Marketing Alliance community. Nov 6, 2023 · Why did you choose Product Marketing Certified: Core? Product Marketing Certified: Core was attractive to me because it was easily accessible – unlike other certifications I looked at. With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. pbfsympbxnsvihrwrxecxcziuuovpuiesdcdisizdcegkoktbzbdfoqctwmlfdxxzaz