Product marketing manager skills Product Management Skills: Cross-Functional Collaboration. Mark Assini, Product Marketing Manager at Jobber and host of PMA’s podcast, Product Marketing Life, offered his insights into three skills an account manager should leverage to become a product marketing manager: Certainly, Product Marketing Manager skills are highly adaptable to other roles. Product Marketing Manager’s Core Responsibilities. They are responsible for positioning, launching, and ensuring the product meets customer needs. Typically, to get started as a product marketing specialist and then advance to a product marketing manager position, you'll need somewhere between 3-5 years of experience, though some companies may require even more. Nov 20, 2024 · Product marketing careers: how to get started. Whether you are planning to work your way up to a senior product manager or a more specialized position such as a product marketing manager, an associate product manager is the perfect position to start with. Read on. Adobe Acrobat Powerpoint What tools do product marketing managers use? You hear a lot about the need for soft skills in product management. It aims to increase the speed and efficiency of product development and release. Deciding on the right ones to include on your resume isn’t complicated. Most companies expect candidates to have at least a bachelor's degree in marketing, business, or a related field (often indicated in their product marketing manager job description). However, the Nov 29, 2023 · They may pursue additional growth campaigns and experiments or suggest potential improvements to future iterations of the product. Sep 25, 2017 · Qualifications for Product Marketing Managers. Hard skills, also referred to as technical skills, include learned skills in creating a product roadmap or product strategy , writing technical specs, or the ability to Mar 14, 2025 · Agile product management. Ultimately, a product marketing manager’s main objective is to create and execute a marketing strategy that will boost demand and adoption for the product. May 17, 2024 · Product Managers and Product Marketing Managers play vital yet distinct roles in driving product success within the tech industry. Dec 6, 2022 · Building experience in all aspects of marketing is an important part of becoming a product marketing manager. To excel as a product marketing manager, a combination of core competencies, technical skills, and soft skills is essential. Analytics and Data Analysis: Product Marketing Managers need to be skilled at analyzing marketing data to measure the success of their marketing campaigns Dec 27, 2024 · Develop necessary skills Every product marketing manager needs a set of skills, including strong communication, creativity, analytical thinking, project management and leadership. For example, once the overall business strategy within a product org has been set with clear objectives, the PM and PMM approach their role differently and work together to accomplish specific goals aligned with the business strategy. This skills section effectively showcases specific skills relevant to the Product Marketing Manager role. Mark down the skills you’ve already got, and make a note of your gaps—the skills you’ll need to focus on learning. The manager you hire should be able to look at a product or service and explain it in clear, non-jargon terms that a potential customer would be able to understand. You might think a product marketing manager and a product manager have very similar jobs, but there are some differences. Product Marketing Manager: Skills and Core Competencies. Top Skills a Product Marketing Manager Should Have. Hard Skills for Product Marketing Managers Mar 7, 2023 · The product manager and product marketing manager roles work as a tag team to own and manage specific activities. More than mere buzzwords, marketing skills are invaluable tools for product managers as they navigate the complex landscape of product development and management. S. Add the Right Skills in Your Product Marketing Manager Resume. What does a product marketing manager do Maîtrisez toutes les compétences - hard et soft skills - nécessaires pour devenir un. As companies strive for differentiation from their competitors and offerings, the role of a product marketing manager (PMM) plays a crucial role in closing the gap between product development and success. Product managers focus on creating value for businesses and users. Marketing Skills; Research; Product Knowledge; Strategic . It’s a dynamic field that requires a blend of soft skills (communication, problem-solving, empathy) and hard skills (technical understanding, analytical prowess) to effectively manage the product lifecycle from ideation to launch and Apr 22, 2025 · A Product Marketing Manager plays a pivotal role in the success of a product by bridging the gap between product development and market strategy. Product Manager skills encompass strategic thinking, effective communication, and strong analytical abilities. Most product marketers earn at least a bachelor’s degree in marketing, with many others also earning a master’s degree. You will set goals and KPIs, consider budget and resources, and use your industry experience and knowledge of the market. Product Marketing Manager Certificates and Courses Apr 3, 2024 · Updated: October 9, 2024 - 13 min read Product Marketing Managers (PMMs) straddle the boundary between product, marketing, and sales, emphasizing the importance of messaging, go-to-market strategies, and product launches within the world of product management. You should have in-depth knowledge of social media marketing, digital marketing, demand generation, storytelling, and project management. Product Marketing Managers make an average of $122,165 per year. Strong leadership and team management skills. Related: Interview Questions And Answers For A Product Marketing Manager In parallel with the product manager leading the product’s development, the product marketing manager will be responsible for learning the product’s strategy, getting to know its customer and user personas, and developing the tools and campaigns that the company will use to introduce and sell this product to the market. The main difference between a product manager (PM) and a product marketing manager (PMM) is their relationship to the product’s value. Jan 28, 2025 · How to become a product marketing manager Follow these common steps to become a product marketing manager: 1. To thrive in product marketing, a proficient product marketing manager must possess an extensive set of capabilities including: A strong orientation toward understanding customers’ needs; An emphasis on aligning with the product’s core features and benefits Feb 9, 2024 · Top 10 Product Manager Skills in 2024. To do that, product marketing managers and product managers need distinct skills. Dec 19, 2024 · The product marketing manager skills have become more critical than ever in this rapidly developing world of technology and business. A product marketing manager bridges product development and marketing, ensuring that a product aligns with market needs, resonates with its target audience, and achieves desired revenue targets. Aug 29, 2023 · Account management vs. A product marketing manager needs to show a wide range of skills and a broad set of business and marketing experience. Understanding market dynamics, consumer behavior, and competitive positioning enables product managers to make informed decisions, tailor products to meet customer needs, and drive Mar 19, 2025 · The product manager is responsible for leading a product team and focusing on the lifecycle of all products, from creation to development to marketing and delivery. Whether it's your grasp of SEO or your knack for developing go-to Project Management: Product Marketing Managers need to have excellent project management skills to coordinate cross-functional teams, manage timelines, and ensure successful product launches. Go to Sample Templates ↓ below to see how to include them on your resume Improving SQL (Structured Query Language) skills, particularly for a Product Marketing Manager, involves understanding data analysis and database management concepts to make strategic decisions based on customer and market insights. Product Managers spearhead strategic product development, prioritizing features, crafting roadmaps, and ensuring alignment with user needs and business objectives. Feb 17, 2024 · The process of interacting with several functions directly keeps the product/offer in place as per customer needs and business success in the market for Product Marketing Managers. How are product marketing skills different from product management skills? This question comes up frequently among product professionals. Jan 6, 2025 · Changing industries as a product marketing manager may be possible if you take a thoughtful approach. Other key skills for product marketing progression include: Sep 7, 2022 · Product manager vs. Mar 24, 2025 · A Product Marketing Manager (PMM) bridges the gap between product development, marketing, and sales to ensure successful product positioning and market adoption. Still, any discussion about product manager soft skills should presuppose you’ve already mastered the specific abilities required for the job: the hard skills. Jan 13, 2025 · Advanced Product Management Skills. As you can see, product management and product marketing are distinct roles, but they must work closely to achieve common goals. Product Marketing vs. Start with this list: Skills Every Product Marketing Manager Should Possess. PMMs might rely on their previous experience and knowledge in product management and product marketing to fit into a product marketing manager job description; however, being a top-notch PMM requires some specific skills. Obtaining a role as a product marketing manager requires a bachelor’s degree in marketing, business or other related field. Jun 9, 2020 · Product managers focus on the operations of developing a product. They check what features need to be built by the engineering team, and why they should be added to the product. Essential Skills for Product Marketing Managers. Product marketing manager vs product manager. 2. Product marketing managers usually work for several years in lower-level marketing positions to refine their critical thinking skills and understand their industries. Salaries among product marketing professionals can range anywhere from $70,000 to over $200,000 depending on experience, according to sites such as Glassdoor and PayScale. Since the product marketing manager role works so closely with the marketing team, marketing skills are a necessity. Understanding these differences helps teams leverage the unique contributions of each role. Responsible for crafting the narrative that makes a product compelling to customers, the Product Marketing Manager develops a deep understanding of the target audience and market trends. Marketing managers often handle several areas of product promotional strategies, so narrowing down the right skills to list on a resume can pose a challenge. Microsoft Office. Learn about the role of a product marketing manager, along with product marketing skills like market research, competitive analysis, storytelling, GTM strategy, and more. What are important skills for product marketing managers? Beyond their day-to-day responsibilities, product marketing managers need diverse skills to succeed in their roles. The job description includes: Market Research & Customer Insights – Conduct competitor analysis, user research, and develop buyer personas to align marketing strategies. Here are all the key skills: Research and analysis skills. Apr 4, 2025 · Associate product managers might also work on new products, features, and various product strategies to support more senior product managers. They work far more closely with the developers that product marketers will ever do. Beyond the fundamental and technical skills, there are advanced competencies that set apart highly effective product managers from the rest. Feb 1, 2023 · If you are interested in developing these skills to land your dream product marketing role, check out Exponent's PMM interview prep course. Here are some skills hiring managers may seek in candidates: Communication. Product Marketing Manager. Responsible for bridging the gap between product development, marketing, and the customers, a PMM plays a crucial role in ensuring the successful positioning and launch of products. Product marketing managers use many skills common amongst both marketers and product managers. Apr 22, 2025 · 4. Read more about Product Marketing Management from our blog: How To Break Into Product Marketing Management; Day In The Life: Google Product Marketing Manager; Product Marketing vs. Pursue education. En 7 semaines intenses et pratiques, apprenez les techniques des meilleures entreprises de la Tech et intégrez un réseau unique et ambitieux. Product Management Jan 13, 2025 · What Matters Most: Your Product Marketing Manager Skills & Work Experience Every marketing campaign needs someone with the right skills to set it in motion. This article guides you through exemplary resumes and offers strategic tips to showcase your skills in a way that resonates with hiring managers. Data-Driven Decision Making: In 2024, Product Managers must be expert at interpreting and leveraging data to inform their decisions. Common product marketing job titles include junior product marketing associate, product marketing manager, senior product marketing manager, and director of product marketing. Product Management Skills: A/B Testing. Product Management Skills. Here’s what to know about a senior product marketing manager’s salary, needed skills and how to become one. Product manager skills FAQ Is product management a soft skill? Product management is a field, not a skill. A product marketing manager focuses on marketing specific products or product lines. Product marketing manager skills. Here are some of the hard and soft skills that support daily work as a product marketing manager. Jan 9, 2023 · Product Management Skills: User Research. The analytical prowess and customer insight gained can also pivot to roles in user experience, data analysis, or consulting. These skills are not just about managing products but about leading the market through innovation, strategic foresight, and impeccable execution. The role of a Product Marketer (or Product Marketing Manager, PMM for short) varies across companies. Demonstrate your understanding of market trends, product positioning, and cross-functional team leadership. Identify 5 interpersonal skills that are crucial for effective leadership and collaboration in product marketing, such as communication, negotiation, and team-building abilities. You’ll need the recruiter to see: Demonstrated success in positioning and launching products Sep 16, 2023 · Product Management Skills Required by Role . Here’s a closer look at the core skills that make a successful PMM: Aug 3, 2023 · First, take stock of your existing competencies in relation to the most important skills of a product manager (outlined earlier on in this guide, and in our product management skills round-up). Get tips to enhance your product marketing skills and learn how to showcase your abilities in a resume and in interviews. Dec 20, 2023 · 5. Feb 5, 2025 · Product marketing management is a dynamic and pivotal in the modern business landscape. Nov 24, 2024 · Product Marketing Manager: Responsible for the day-to-day management of product marketing efforts, including market research, messaging, and campaign execution. Product marketing managers focus on communicating and distributing that value to buyers. You Jan 4, 2022 · According to PayScale, the average base salary for Product Marketing Managers in the U. Proven experience in developing and executing successful marketing strategies. e excellent. The answers should showcase their ability to communicate across multiple teams, understand a product and effectively market the product and its features based on research. The simple answer is that product management is responsible for creating the products, and product marketing is responsible for promoting those products. While Product Managers (PMs) and Product Marketing Managers (PMMs) collaborate closely, they bring distinct strengths that are critical for product success. SharePoint. Here are some skills hiring managers may seek in candidates: The skills tested in this assessment for a Product Marketing Manager include communication, product marketing, research and problem solving. product marketing skills from the mind of Mark Assini. Nov 2, 2024 · What are Product Manager Skills. For example, 6. Proficiency in market research, user experience design, and project management is essential. Agile product management is based on the Agile Manifesto, which emphasizes collaboration, customer focus, and iterative development. By possessing these skills, product marketing managers can effectively position products in the market, drive sales, and contribute to the overall success of a business. e Product Manager. Even entry-level Product Managers are leaders, which means no matter which Collaborative skills: Product Marketing managers have to work with multiple teams across the company, which includes the engineering department, product management, the sales and marketing department, press and PR and senior executives Apr 4, 2025 · Before we review the top skills for product managers in 2025, a quick note on the difference between hard skills and soft skills, and the role of each type for product managers. Being an outstanding PMM requires a wide range of skills. Product Management Skills: Market Research. product marketing manager. Mar 4, 2025 · Product management skills; Marketing expertise; Decision-making skills; Organizational skills; Analytical skills; Prioritization skills; Product Marketing Manager salary expectations . is $99,814 per year, though this can vary depending on the company and level of experience. Jan 8, 2025 · We ranked the top skills for product marketing managers based on the percentage of resumes they appeared on. Requirements: Bachelor’s degree in Marketing, Business Administration, or a related field. Sep 19, 2023 · Data-driven decision-making is the norm in the world of product marketing management. As part of the Product Marketing Manager role, you will be expected to: Dec 6, 2024 · The role of a Product Marketing Manager (PMM) is one of the most dynamic and multifaceted positions within an organization. Jan 30, 2023 · Senior product marketing managers oversee all marketing activities related to the release and growth of a product. In other words, these are the most sought after skills by recruiters and hiring managers. Mastery in market research, communication, and branding strategy is invaluable in areas such as brand management, content strategy, and sales. But what are the necessary hard skills in product management? List 5 technical skills essential for Product Marketing Managers in 2025, including emerging tools and platforms that enhance product strategy and execution. Product marketing is not an entry-level role. Jan 27, 2021 · This may seem like a glaringly obvious one to include, but having a wealth of experience and finely-tuned marketing skills are an absolute necessity for product marketing managers. Just like salaries, a product marketing manager's responsibilities may vary from company to company. Agile product management is a method of product management often used for software products. They also manage the building process. Jun 13, 2024 · Discover product marketing skills and strategies to excel in a competitive business landscape. Editing. Jan 30, 2025 · Core skills required for a product marketing manager. These skills can be developed and improved through various online courses and workshops. The prime skills for a Product Marketing Manager are analytical thinking and communication, strategic planning, project management, and collaboration. Some employers prefer or require a master’s degree in business administration. Here are the top 10 skills that have been important for product managers in 2024: Top 10 product manager skills 1. Product Manager skills: 4 days ago · Crafting a resume for a product marketing manager role requires balance. Proficiency in data analysis tools, and the ability to derive insights from that data, is more than fundamental. Nov 20, 2024 · Product Manager vs. Becoming a product marketing manager requires a combination of education, skills, and experience. Mar 6, 2025 · How to Become a Product Marketing Manager. Jan 6, 2025 · Product marketing manager skills. Salary may depend on the candidate’s education, level of experience and geographic location. Concurrently, Product Marketing Managers specialize Product Marketing Manager Resume Keywords and Skills (Hard Skills) Here are the keywords and skills that appear most frequently on recent Product Marketing Manager job postings. Dec 21, 2024 · Below are the most common types of marketing managers: 1. Develop Your Product Leadership Skills. Product Management Skills: User Story Mapping. Having a portfolio of past campaigns, user personas and proven experience developing go-to-market strategies can help highlight the skills necessary to be a product marketing manager. If you want to switch industries, read job descriptions closely and highlight the related skills on your resume and during interviews. To excel as a product marketing manager, PMMs need to possess a unique set of skills that blend strategic thinking with tactical execution. Continue reading to find out what skills a product marketing manager needs to be successful in the workplace. Product Marketing Specialist/Coordinator: These professionals support managers by handling tasks like content creation, social media engagement, and event coordination. Each bullet point includes specific examples of how the candidate has demonstrated the skill in a professional setting, providing concrete evidence of their capabilities. Here’s an example of how to tailor a marketing manager’s resume to a job description: Job Title: Marketing Manager. 9% of product marketing manager resumes contained digital marketing as a skill. Product marketing managers use similar skills and processes across industries. hmhmce svr jcbuyhh cwl idydu imc ptaoe bzowgyhg vfxmn xuo pcqure xijq dsy fpwrn jxtcmg